Lead Generation Executive

Key Responsibilities:

• Utilize CRM tools to manage, track, and optimize the sales pipeline.
• Implement account-based marketing (ABM) strategies for targeted outreach.
• Use platforms such as Lusha, Apollo, and LinkedIn to identify and generate qualified leads.
• Create customized sales scripts and outreach strategies tailored to different target segments.
• Analyze CRM data to provide insights and optimize sales processes.
• Develop and execute email marketing campaigns as part of lead nurturing efforts.
• Stay up to date on the latest lead generation and CRM tools and techniques.

Qualifications:

• Knowledge of CRM tools (e.g., Salesforce, HubSpot) for lead management and pipeline tracking.
• Knowledge of lead generation platforms (Lusha, Apollo, LinkedIn).
• Experience in creating and refining sales scripts.
• Understanding of account-based marketing (ABM) strategies and implementation.
• Strong analytical skills to track lead generation metrics and optimize performance.
• Excellent communication skills with a results-oriented mindset.
• Ability to work independently and collaboratively with cross-functional teams.
• Understanding of cybersecurity products and services. (Preferred)
• Excellent communication and presentation skills.
• Ability to translate technical concepts into business value for clients.