SEO Executive / Specialist

Key Responsibilities:

• Keyword Research and Analysis: Conduct thorough keyword research to identify relevant and high-performing keywords for target audiences. Analyze keyword competitiveness and search trends to optimize content for improved organic rankings.
• On-Page Optimization: Optimize website content, including meta tags, headers, URLs, and internal linking structure, to enhance search engine visibility. Ensure web pages are technically optimized for fast load times, mobile responsiveness, and proper HTML structure.
• Off-Page Optimization: Plan and execute off-page SEO activities such as link building, social bookmarking, guest blogging, and influencer outreach to improve website authority and domain ranking. Monitor and disavow toxic backlinks to maintain a healthy backlink profile.
• Content Optimization: Collaborate with content creators to optimize blog posts, landing pages, and other digital assets for SEO. Conduct regular content audits to identify areas of improvement and provide recommendations for optimizing content for search engines.
• Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and user experience. Optimize website structure, sitemaps, robots.txt, and other technical aspects to ensure search engine crawlers can efficiently access and index website content.
• SEO Reporting and Analysis: Track, analyze, and report on key SEO performance metrics, including keyword rankings, organic traffic, and conversion rates. Use tools like Google Analytics and SEO platforms to generate insights and make data-driven recommendations.
• Stay Updated with Industry Trends: Stay abreast of the latest SEO trends, algorithm updates, and industry best practices. Continuously improve knowledge and skills through self-learning, attending industry webinars/seminars, and participating in relevant communities.

Qualifications:

• Proven experience in SEO, preferably as an SEO Executive or in a similar role.
• Strong understanding of search engine algorithms and ranking factors.
• Proficient in using SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Familiarity with HTML, CSS, and website development principles.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Good written and verbal communication skills.
• Ability to work both independently and collaboratively in a team.